Am I the last one to see this T-Mobile Welcome Back clip? It is awesome. I think the flashmob ad campaign is rusty. But, in this instance, who cares? I love it! What would you think if you came off a plane home – to that?!? I love the people’s surprised faces. Ironically, they are real. Seriously. It is live filming. The reactions are from true witnesses – filmed by 18 hidden cameras. I like the range of the music selected. The ‘vocal orchestra’ peformand is spectacular: “At Last” by Etta James, “Comin’ Home Baby” by Mel Torme, “Return of the Mack” by Mark Morrison, “I am the Passenger” by Iggy Pop and “I Knew You Were Waiting (for me)” by George Michael & Aretha Franklin.
I like everything about this commercial, Saatchi & Saatchi London rocked it.
Nice work, T-Mobile.