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Atlanta Journal-Constitution newspaper article
about The new Pink Pig Ride.
Photo tinted by: Dennis Whitefield.

The vintage I rode The Pink Pig sticker
was mine when I rode the original
Pink Pig .

Please share your memories of
RICH’S orignal Pink Pig Flyer. 

It is confirmed The Pink Pig has offered Generations of Joy to Children in the South.  I found a link to photos in the Atlanta Journal Constitution.  If you want to look, click here.

 According to the AJC, “The venerable holiday ride for children of all ages is back.”

The Pink Pig is at the Macy’s Lenox Square mall store in Atlanta.  The original Pink Pig appeared at Rich’s in 1953.  The attraction was a series of of small cars wearing pig faces.   As my mom’s story indicated, “riding became a holiday rite of passage for children and adults alike” the AJC writes.  It all came down to who got an “I Rode the Pink Pig at Rich’s” sticker.

Here are the hours for 2007.  Why am I posting this?  Hmm…I dunno.  I guess, if you are considering going you don’t have to research any futher.  It’s here simply for your convenience.  November hours are 11 a.m. to 8 p.m. Monday through Friday, 10 a.m. to 9 p.m. Saturday and noon to 6 p.m. Sunday. It’s closed Nov. 22 and open from 8 a.m. to 8 p.m. Nov. 23.

December hours are 11 a.m. to 8 p.m. Monday through Friday, 10 a.m. to 9 p.m. Saturday and 11 a.m. to 7 p.m. Sunday. It’s closed on Christmas Day; Christmas Eve hours are 9 a.m. to 5 p.m. New Year’s Eve hours are 10 a.m. to 5 p.m.

Hours on New Year’s Day, its final day, are noon to 6 p.m. The ride is $3 for children of all ages, and a portion of proceeds benefits Children’s Healthcare of Atlanta. Info:

If you want to see the full article AJC article click here.

*Photo compliments of Mr. Kimberley on flickr.


Remember when I posted about The Pink Pig?  Well, I was beginning to think I had fabricated a story about The Pink Pig.  None of my family has commented or called to explain the story.  To my rescue, an Atlanta reader offered insight through a comment:

[…]FINALLY, they would take my sister and me to visit with Santa Claus, which was of course the “real” Santa, at the downtown Rich’s.We would stand in line for hours, walking through Santa’s workshop, complete with reindeer, just to have our picture taken with Santa.

The undeniable highlight to the day was always the Pink Pig. The ride took us over a Christmas village (without parents) outside the building that surrounded the Great Tree. Once the ride returned indoors, it flew over the toy department before returning to its starting point. After completing the journey, we got a sticker that said “I rode the Pink Pig”. That silly little sticker, which by the way permanently left an oval adhesive outline on our clothes, was like a badge of honor.

The Pink Pig helped make Christmas magical in a carnival sort of way. Until I had kids of my own, it never even occurred to me that there were children who had not ridden or even heard of it.

I can’t imagine what my life would be like without those memories. Sometimes when I’m sad, memories like the Pink Pig help to cheer me up[…]

Thank you Baily Wood for the astute comment.  It DID exist.  It is not an artifact of my mind’s invention.  Especially grateful that you elaborated on the sticker,  ”the sticker” was a critical element of the stories I have heard.  The highly coveted sticker was blue ribbon  kid booty, a keepsake that was truly and very sincerely prized.  A simple gaphic, it was a citation of proof of your spoils, proof that you had ridden The Pink Pig.

Doesn’t the excitement for the ride make you sparkle inside as you think of an earlier time?  With multiple Six Flags, numerous Disney Parks, fairs every where, amid malls upon malls filled with small motorized attractions, it seems nice, it seems simple that at one time there were fewer things. 

Sometimes, too much is simply too much.  People become desensitized and numb.  I know The Pink Pig of today doesn’t draw the same emotion.  I mean, can you imagine driving all the way to Atlanta, making a four hour trek with a car load of children every Christmas to go shopping and let your kids ride on a ride – one ride, one SINGLE ride?  Wow, just saying it sounds exciting. I bet the kids were totally wired by the time they got to the ticket line.  This is such a great glimpse into the past. 

I would love to hear more stories. So, please feel free to share. 

*Photos Compliments of Baily Wood from Atlanta from her real-life ride on The Pink Pig.  Isn’t the picture cool?  And, the sticker, too. I am impressed that she has the pictures. Nice work!  You can read her comment in full here.

Baily Wood and Santa 1967 – Pink Pig sticker and all!

Priscilla the Pink Pig– at Lenox Square Mall in Atlanta 

Curious about the Pig, I looked it up.

You can learn more here.

My Mom always tells of how she, Aunt Peggy and Grandmother would ride the Pink Pig in Atlanta.  It was above the downtown Rich’s store. Grandmother would take them to Atlanta to shop and go to the Doctor.  It must have been a long drive from Nashville (Georgia) with FIVE children.  I think I have also heard Uncle Jim talk about it.  If you know more about this story, please elaborate. Tell me because I only vaguely remember the details.  I think they would go each year and all come home with a sticker announcing, “I rode the Pink Pig.”  

Rich’s abandoned the Pink Pig as I remember getting Richie Bears from Grandmother for Christmas. However, they have brought back the pig. I will try to get the history on it.  

When I think of Christmas, Rich’s always comes to mind…still.  

Take part in a favorite Atlanta holiday tradition: ride the Pink Pig @ Macy’sin Lenox Square Shopping Mall on Peachtree Road from now until Dec. 31. Best for kids of all ages. The ride no longer loops the roof of Rich’s downtown but now is under a big tent through a life-size storybook that tells the story of the Pink Pig.The “I Rode the Pink Pig” sticker is one for the scrap books. Click here for hours and prices.